Recharge Physiotherapy + Performance
A marketing campaign developed during my role as Patient Experience Manager.
The concept.
Imagine a physiotherapy clinic where movement feels approachable, expert advice is easy to understand, and trying something new feels exciting. Through welcoming experiences, accessible education, and meaningful connections, Recharge becomes more than a clinic. It becomes a community.
Campaign Goals
- Strengthen Recharge’s digital identity and patient experience
- Make expert care approachable
- Foster relationships with athletes, clinicians, and the wider community
- Increase local brand awareness through education, events, and engagement
- Convert awareness into patient acquisition and retention
Refresh our digital front door
I transformed Recharge’s Instagram into a clearer, more welcoming digital front door, making it easier for patients to understand the clinic, trust the team, and know what to expect before they ever walk in.
Execution- Revamped Instagram highlights to create a clear patient journey
- Showcased services in a simple, easy-to-understand way
- Answered frequently asked questions before they’re asked
- Shared educational posts that make expert advice approachable
- Created playful reels that make Recharge feel human
Community Outreach
I developed a small-group strength and performance offering designed to make expert coaching more accessible, create a lower-barrier entry point to the clinic, and build stronger connections with local teams, clubs, and community groups.
Execution- Built the session offering from the ground up, including format, pricing, and introductory incentives
- Created clear promotional materials that made the sessions easy to understand and easy to book
- Developed social content to introduce the offering and show what participants could expect
- Reached out directly to local teams, clubs, and community groups to build awareness and partnerships
- Introduced a discounted first-session offer to reduce the barrier to trying the clinic
- Positioned the sessions as both a community experience and an introduction to Recharge’s strength and performance services
Sharing knowledge beyond the clinic
I helped turn Recharge’s expertise into educational workshops and seminars that gave practitioners, coaches, and fitness communities practical learning opportunities while building stronger local connections.
Execution- Created promotional materials with clear workshop details and registration info
- Built targeted outreach lists of practitioners, coaches, gyms, and studios
- Wrote and sent personalized emails and DMs to relevant community contacts
- Used educational social content to introduce topics and build interest
- Supported registration, communication, and event coordination
- Organized follow-up practice sessions to continue learning beyond the workshop
