02 / Community Movement EventMarch 29th, 2026 · Victoria, BC

Move Together,
Recover Together.

Jampé 2026 running bib designed by Gill Hennessy
Timeline

January to March 2026

Target audience

Friends, family and local runners/bikers

My contributions

Concept development, branding, graphic design, sponsor outreach, event logistics + execution

The story

What is Jampé?

A no-drop run/ride day where the finish line came with saunas, cold plunges, pizza, coffee and a very good reason to stick around.

40 people took on either a 10 km run, 21.1 km run or 40 km social ride. Each route stayed together at a comfortable pace, with everyone working toward the same goal: finishing together.

Then came the reset. Three hours at the sauna to recover, eat, hang out and turn an endurance event into something that felt a lot more like a really good day with friends.

Jampé isn't about racing. It's about making movement feel social, welcoming and genuinely fun.

My Jampé Resumé

Bringing Jampé to life!

  • Developed the event concept and participant experience
  • Designed event branding, graphics and race bibs
  • Planned multiple run and bike routes, including last-minute rerouting around construction
  • Coordinated the sauna booking, food, refreshments and event-day logistics
  • Managed participant communication, event information and payments
  • Led local sponsor outreach and secured three community partners
  • Organized professional event photography
  • Helped bring the full event to life on the day
Jampé running bib with motion-blurred runners and sponsor marks
Run Bib / 2026
Jampé cycling bib with motion-blurred cyclist and sponsor marks
Bike Bib / 2026
Jampé event invitation with distances and social finish details
View the full invitation ↗︎
Local partnerships

Community made it possible.

Jampé was built to feel local, so the partnerships were too. I reached out to Victoria businesses, secured three sponsors, coordinated product and prize contributions, and organized two professional photographers to capture the day.

Popeye’s Victoria

Electrolytes to keep participants moving, plus prizes and giveaways.

Hornby Organic

Energy bars for participants to refuel afterwards, along with additional prize support.

Caffè Fantastico

Fresh coffee waiting at the finish.

Jampé started with five friends and a half-marathon goal, and we were incredibly lucky to watch it grow into something much bigger.